On October 12, 2026, East IP Guangdong Law Firm officially opened in Guangzhou. The new firm will focus on intellectual property (IP) and cross-border legal services, building on East IP’s existing expertise and Guangzhou’s position as a major commercial center in the Greater Bay Area. It will work with both Chinese and international clients on their IP and wider legal needs.
Meeting Growing Demand for IP and Cross-Border Legal Services
The Greater Bay Area is home to a large number of technology companies, exporters and brand owners, many of which are looking to expand overseas. This brings new challenges, from protecting IP rights in different markets to dealing with cross-border disputes and compliance issues.
As legal cooperation across the region continues to develop, there is a growing need for practical legal support that understands both local requirements and international business.
Specialist Expertise and Integrated Legal Services
The firm has brought together a team of experienced lawyers to handle a range of IP and cross-border matters. These include trademark and patent infringement litigation, criminal enforcement against counterfeiting, IP investigations and administrative enforcement actions. The team will also assist businesses with overseas expansion and the protection of their IP in other markets.
Lin He, Managing Partner of East IP Guangdong Law Firm, commented: “East IP believes in combining specialist knowledge with a practical approach to the law. We put our clients’ needs first and focus on finding effective solutions to the challenges they face. From our base in Guangzhou, we look forward to working with businesses across the Greater Bay Area and helping Chinese companies protect their innovations as they expand overseas.”
Maisy Ling, Partner, said: “Cross-border IP disputes can be complicated, particularly when businesses have to deal with different legal systems and local requirements. We want to help our clients understand these challenges and find the right approach to protecting their IP and meeting compliance requirements as they enter overseas markets.”
East IP will continue to develop its IP practice and contribute to closer legal cooperation across the Greater Bay Area. We look forward to working with clients, colleagues and other industry partners as businesses in the region continue to grow and expand internationally.
About East IP Guangdong Law Firm
Located in Tianhe District, Guangzhou, East IP Guangdong Law Firm focuses on intellectual property law. Its services cover trademarks, patents, copyright, unfair competition and IP disputes. The team will work with businesses to protect their rights, resolve disputes and address the legal issues that arise as they develop their operations in China and overseas.