The trademark practice of East IP is one of the largest in the PRC, with over 150 professionals and staff operating from our offices in Beijing, Hong Kong, Shanghai and Guangzhou.
Our trademark prosecution team includes 18 partners, led by Jimmy Huang Jingwen and Ms. Zhang Yan.
The latest industry surveys have ranked our trademark prosecution and enforcement practices within the top tiers, while also recognizing 21 of our individual team members as leading practitioners.
East IP regularly assists clients in dealing with the most challenging and cutting-edge issues in trademark practice in China. For example, each year, we represent clients in handling several retrial requests before the Supreme People’s Court (SPC) and Higher People’s Courts, with many judgments recognized in official compilations of “model cases”.
The following list illustrates the range of trademark services we provide on a routine basis:
Trademark Prosecution
Managing trademark registration and enforcement portfolios for multinationals and SMEs in a range of industries, including IT, F&B, fashion and other sectors.
Battling Bad Faith Filers
Assisting victims of trademark piracy through novel but effective strategies, including through civil actions based upon unfair competition.
Customs Enforcement
Assisting brand owners in recording trademark and other IP rights with Chinese customs, dealing with seizures of fakes at the border and investigating the source, as well as white-listing of authorized suppliers and distributors.