Why Register?
- Piracy and counterfeiting in China are predictable. File in China as early as possible to deter or prevent problems from arising.
- E-commerce platforms in China require trademark registration as a condition to opening a branded “Flagship Store”.
- If you produce in China, your supplier will press for registration (as well as Customs recordal) to expedite Customs clearance.
- Registration in China is required as a condition to securing protection by PRC Customs.
What to Register?
- Before filing, search the register first to rule out conflicting marks. What comes up in the search may change your strategy and ultimately save time and money.
- Prioritize the English mark, then develop a Chinese-character mark for use in parallel.
- The use and registration of Chinese-language trademarks is an essential part of any marketing activity in Greater China.
- Stay in control of your Chinese language brand rather than letting the market decide for you.
Searches
- “Knock-out” searches: Free in most cases; results available within 24-48 hours.
- “Standard” searches: Results will include detailed advice on dealing with any conflicting marks. Time required: 3-5 working days.
See also: “Pendency for Standard PRC Trademark Prosecution Matters“.
Information and Documentation Required
- Scan of a signed Power of Attorney entrusting East IP.
- Scan of applicant’s Certificate of Incorporation or Certificate of Good Standing, issued within previous 12 months.
- Applicant company’s name and address.
- Applicant company’s Chinese name and address – if none exists, East IP can create them.
- List of goods or services of interest – East IP will edit and present final list for approval before filing.
Other Recommended Steps
- Register Chinese-language versions of English marks – not only in the PRC, but also Hong Kong, Taiwan, Macau
- Record IP rights with PRC Customs
- Register copyrights for important logos
- Record licenses where appropriate
- Monitor trademark register for piracy
Please contact us at info@east-ip.com for more information and pricing information.