Yuxuan Ji

Senior Associate

Trademark & Copyright

Primary office

Beijing

Telephone

Practice focus

Trademark & Copyright

Portfolio Management

Experience

NTD Intellectual Property, 2015-2017.
Zhong Lun Law Firm, 2017-2024.
East IP, since 2024.

Ms. Ji has been practicing IP Law since 2015. She focuses on various aspects of intellectual property matters, including trademark rights prosecution, brand development and protection strategies, well-known trademarks, copyright registration and other contentious and non-contentious IP-related matters.

Ms. Ji is experienced in advising brand protection strategies based on clients’ industry fields, enterprise nature, and business models, providing legal opinions on the global layout of clients’ trademarks and dispute resolution, especially with extensive experience in trademark matters abroad.

Work Highlights

Represented Shenzhen Meixixi (HEYTEA) in defending trademark right of “喜茶” against trademark squatting and received a favorable judgement from the primary court in Macau.
Represented Shenzhen Meixixi (HEYTEA) in the administrative lawsuit of invalidation of the trademark “喜茶兄弟” and received favorable judgments in proceedings at the Beijing IP Court and Beijing High People’s Court.
Represented Bananain in trademark authorization case in Canada and made breakthroughs.
Represented XUEQIU.com in the administrative lawsuit of invalidation of the trademark “雪盈证券” and received favorable judgments in proceedings at the Beijing IP Court and Beijing High People’s Court.
Acted for Tuhu.com in trademark portfolio development and management, provide IP related legal services.
Acted for MEWE Culture Media in trademark portfolio development and management, provide IP related legal services.
Acted for COFCO Sugar Holding in trademark portfolio development and management, provide IP related legal services.
Acted for SDIC in trademark portfolio development and management, provide IP related legal services.
Lecture on Trademark Examination and Trial Guidelines – Examination and Trial of Article 50 of the Trademark Law, Mozlen, 2021″

Education

Bachelor degree in Law, Sun Yat-Sen University
Master degree in Arts, the University of Sussex

Admissions

PRC Attorney-At-Law

Languages

Mandarin Chinese (native)
English (fluent)

Recent Insights

Summary: 2025 PRC Trademark Law Draft Revision

The 2025 Draft Amendment proposes modest changes to the current law, with most being beneficial to trademark owners. The most notable in this regard...

White Paper – 2025 PRC Trademark Law Draft Revision

On December 27, 2025, the Standing Committee of the National People's Congress (“NPC”) issued a draft amendment of the PRC Trademark Law (“2025 Draft...

Draft of PRC Trademark Law Revisions – December 2025 (Translation)

This Law is enacted for the purposes of protecting the exclusive right to use a trademark, strengthening trademark administration, and urging producers and operators...