Yan Zhang

Head of East IP Law Firm
Trademark & Copyright

Primary office

Beijing

Practice focus

Litigation & Dispute Resolution

Trademark

Unfair Competition

Domain Name

Customs Protection

Copyright

Work Highlights

  • Won court appeals representing a leading global sealing technology supplier before the Beijing IP Court, the Beijing High Court and the China Supreme Court. These cases centered around the issue of determination of similarity of goods.
  • Successfully defended a court appeal for a U.S. government-sponsored housing finance corporation before the Beijing High Court and the China Supreme Court. This case involved the issue of determination of similarity between an English mark and its Chinese equivalent.
  • Won court appeals representing a Swiss industrial corporation before the Beijing IP Court, the Beijing High Court and the China Supreme Court, obtaining favorable judgments affirming similarity between English and Chinese marks.
  • Won court appeals for a leading U.S. social media platform before the Beijing IP Court and the Beijing High Court, resulting in invalidation of various identical marks for unrelated goods that were obtained by bad faith filings.
  • Won a court appeal for a renowned travel media company before the Beijing High Court. The Courts affirmed the high reputation of the client’s trade name and granted cross-class protection.
  • Won a trademark infringement and unfair competition lawsuit representing a famous U.S. luxury hotel before the Tianjin First Intermediate Court and the Tianjin High Court. The Courts ordered cessation of infringement and awarded approx. US$140,000 in damages. This case was selected as one of the “Top 7 IP Cases” by Tianjin Courts in 2025.
  • Won a trademark infringement and unfair competition lawsuit representing a leading oil seal manufacturer before the Shanghai High Court. The Court recognized the client’s house mark as a well-known mark on oil seal goods and awarded approximately US$180,000 in damages.
  • Won an unfair competition lawsuit for a renowned U.S. designer before Ningbo Intermediate Court. The Court held that the defendant lacked authorization to commercially use the designer’s name, and ordered the defendant to cease the infringement and pay damages. This case was selected as one of the “Top 10 IP Cases” by Ningbo Courts in 2024.
  • Won four trademark infringement, copyright infringement and unfair competition lawsuits for a leading global standards-setting organization before the Shunde Court and the Foshan Intermediate Court. The case was selected as one of the Top 10 IP Cases handled by the Shunde Court.
  • Successfully settled a trademark infringement and unfair competition lawsuit representing a famous U.S. hotel company before the Fuzhou Intermediate Court. The defendant ceased infringement and changed the trade name with local trademark authorities.
  • Successfully defended a famous U.S. social network company in a dispute relating to a domain name transfer agreement before the Shenzhen Intermediate Court. The Court affirmed the validity of the domain name transfer agreement and dismissed all claims of the plaintiff.
  • Successfully defended one of the largest hard drive manufacturers in a trademark infringement lawsuit before the Guangdong High Court. The Court affirmed that there was no infringement and dismissed all re-trial requests of the plaintiff.
  • Successfully settled a trademark infringement lawsuit representing a global lifestyle and accessory products retailer before the Shanghai IP Court, resulting in the withdrawal of lawsuit by the plaintiff.

Publications

  • Opposition Trends in China Reveal CNIPA Crackdown on Trademark Squatting (2024)
  • China’s New Punitive Damages System Bolsters Protection Against Trademark Infringement (2023)
  • A Brief Look into NFTs in China (2022)
  • Key Considerations When Protecting Chinese Language Marks (2022)
  • WeChat Domain Name Case: Why Does Tencent Prefer Hong Kong Arbitration? (2016)
  • Analysis From Typical Cases: Corresponding Relationship Between Chinese Marks and English Marks (2015)
  • Protection of the Chinese Equivalent for its English Trademark (2015)
  • Analysis From 32 Cases: Trademark Protection Practice in Real Estate Field (2015)
  • Determination of Similarity of Goods and Services related to Real Estate (2015)
  • Analysis From 13 Cases: How to Protect Your Trademark by Applying Prior Copyright (2015)
  • Protection for Prior Copyright in Trademark Disputes (2014)
  • Admissibility Of New Evidence During Trademark Administrative Trials (2014)
  • Determination of Infringement and Use of Trademark In OEM Business (2014)
  • Key Amendments of New Chinese Trademark Law 2013

Presentations

  • Session entitled “The Hungry Caterpillar: Colin V. Cuthbert and a Look at How to Best Protect Cutting Edge Marks Inside and Outside the Trademark Arena” at INTA’s Annual Meeting (2022)
  • Strafford Live Video Webinar “Trademark Doctrine of Foreign Equivalents” (2021)
  • Seminar entitled “Protecting Your IP in China-Early-Stage IP Strategy Planning and Litigation” Hosted by the US-China Business Council (USCBC) (2021)

Education

  • Juris Master Degree, China University of Political Science and Law
  • Bachelor Degree, Hebei Normal University

Admissions

  • PRC Attorney-At-Law

Languages

  • Mandarin Chinese (native)
  • English (fluent)

Recent Insights

The 2025 Draft Amendment proposes modest changes to the current law, with most being beneficial to trademark owners. The most notable in this regard...
On December 27, 2025, the Standing Committee of the National People's Congress (“NPC”) issued a draft amendment of the PRC Trademark Law (“2025 Draft...
This Law is enacted for the purposes of protecting the exclusive right to use a trademark, strengthening trademark administration, and urging producers and operators...