Zhao Qing has been assisting international clients with a wide range of IP matters in China for more than 10 years.

He specializes in supporting enforcement and registry work for companies in the F&B, fashion and manufacturing industries.

He regularly helps multinational company clients with brand protection and enforcement strategies in both contentious and non-contentious matters. He strategizes for and conducts administrative actions combating counterfeiting and domain name/company name hijacking, and customs actions.

He is also experienced in the preparation and implementation of IP agreements, settlement negotiations and compliance review leveraging clients’ IP rights with sharp business acumen to protect clients’ best interests.

He was operations director at a leading risk management consultancy where he advised multinational clients on China-specific commercial fraud and IP violations for over six years.