Xiao Jiang

Senior Counsel

Trademark & Copyright

Primary office

Beijing

Telephone

Practice focus

Trademark

Domain Names

Experience

Mr. Jiang obtained his Master’s degree from the University of Sussex in the UK, and joined the firm in 2018, after having gained several years of experience as an associate at another firm.

At East IP he represents clients from startups to multinational companies in the areas of finance, cosmetics, food, medicine, and high technology.

Work Highlights

Representing multinationals in trademark portfolio management and brand protection in China, including application strategy, copyright recordal, domain name disputes, possible actions against preemptive registrations, etc.
Won various oppositions and invalidations before the CNIPA, representing multinationals, removing bad faith marks by squatters to protect and secure the client’s brand names.
Won numerous opposition and invalidation actions for clients, removing pre-emptive registrations while clearing the path for the registration of the clients’ own marks in core classes.

Education

Master’s Degree, Sussex University

Languages

Mandarin Chinese (native)
English (fluent)

Recent Insights

Beyond the Takedown Button: Building an Integrated, Multi-Channel Online Enforcement Strategy

Brand protection is not a back-office administrative expense. When done correctly and built around proactive portfolio auditing, regulatory compliance, and an intelligence-driven online-to-offline pipeline,...

Revision to PRC Trademark Law: What You Need to Know

The revised law largely codifies existing policies and practices, while introducing several targeted changes that brand owners should be aware of, including a shorter...

PRC Trademark Law 2026 (Translation)

This Law is enacted for the purposes of protecting the exclusive right to use a registered trademark, strengthening trademark administration, standardizing the registration and...