Xiao Jiang

Senior Associate

Trademark & Copyright

Primary office

Beijing

Telephone

Practice focus

Trademark

Domain Names

Experience

Mr. Jiang obtained his Master’s degree from the University of Sussex in the UK, and joined the firm in 2018, after having gained several years of experience as an associate at another firm.

At East IP he represents clients from startups to multinational companies in the areas of finance, cosmetics, food, medicine, and high technology.

Work Highlights

Representing multinationals in trademark portfolio management and brand protection in China, including application strategy, copyright recordal, domain name disputes, possible actions against preemptive registrations, etc.
Won various oppositions and invalidations before the CNIPA, representing multinationals, removing bad faith marks by squatters to protect and secure the client’s brand names.
Won numerous opposition and invalidation actions for clients, removing pre-emptive registrations while clearing the path for the registration of the clients’ own marks in core classes.

Education

Master’s Degree, Sussex University

Languages

Mandarin Chinese (native)
English (fluent)

Recent Insights

PRC – Extraterritorial Use of Unfair Competition Law against Trademark Registry Pirate

A recent judgment issued by the Shanghai IP Court (“SIPC”) clarifies how the PRC Anti-Unfair Competition Law (“AUCL”) can be applied to parties that...

PRC – Amendment of Anti-Unfair Competition Law

The revised law will enter into effect on October 15, 2025. While the new law introduces a number of changes impacting a wide range...

New Guidelines on Non-Use Cancellations

Recently, the China National IP Administration (CNIPA), the parent organization to the Trademark Office (TMO), began introducing new policies and procedures relating to non-use...