Xiao Jiang

Senior Associate

Trademark & Copyright

Primary office

Beijing

Telephone

Practice focus

Trademark

Domain Names

Experience

Mr. Jiang obtained his Master’s degree from the University of Sussex in the UK, and joined the firm in 2018, after having gained several years of experience as an associate at another firm.

At East IP he represents clients from startups to multinational companies in the areas of finance, cosmetics, food, medicine, and high technology.

Work Highlights

Representing multinationals in trademark portfolio management and brand protection in China, including application strategy, copyright recordal, domain name disputes, possible actions against preemptive registrations, etc.
Won various oppositions and invalidations before the CNIPA, representing multinationals, removing bad faith marks by squatters to protect and secure the client’s brand names.
Won numerous opposition and invalidation actions for clients, removing pre-emptive registrations while clearing the path for the registration of the clients’ own marks in core classes.

Education

Master’s Degree, Sussex University

Languages

Mandarin Chinese (native)
English (fluent)

Recent Insights

PRC – Draft SAMR Regulations on Administrative Enforcement against Online Trademark Infringements

The State Administration of Market Regulation (SAMR) recently issued draft rules intended to support investigations and administrative enforcement actions by local Market Supervision Bureaux...

SAMR – Draft Regulations on E-commerce Platforms Assisting in the Investigation and Handling of Trademark Infringement Cases

These Regulations are formulated in accordance with the Administrative Penalty Law of the People's Republic of China, the E-commerce Law of the People's Republic...

Overview of Civil Litigation in the PRC

China’s legal system is based on Civil Law principles. It is sometimes said to be a hybrid, with selected elements of common law inserted....