Sumei Liu

Associate

Trademark & Copyright

Primary office

Beijing

Telephone

Practice focus

Trademark

Domain name

Experience

Ms. Liu earned her Juris Master degree from China University of Political Science and Law, and joined the firm in 2021, representing multinational Fortune 500, as well as startups, in industry, technology, and hospitality sectors.

Work Highlights

Won various oppositions and invalidation actions before the CNIPA, for major multinationals, successfully removing bad faith marks filed by squatters to safeguard the clients’ goodwill.
Prevailed in oppositions and invalidations representing startup companies, removing bad faith marks from the registry, thus clearing a path for the registration of the clients’ own marks in core classes.

Education

Bachelor’s Degree, Shandong Agricultural University
Juris Master Degree, China University of Political Science and Law

Admissions

PRC Attorney-At-Law

Languages

Mandarin Chinese (native)
English (fluent)

Recent Insights

Beyond the Takedown Button: Building an Integrated, Multi-Channel Online Enforcement Strategy

Brand protection is not a back-office administrative expense. When done correctly and built around proactive portfolio auditing, regulatory compliance, and an intelligence-driven online-to-offline pipeline,...

Revision to PRC Trademark Law: What You Need to Know

The revised law largely codifies existing policies and practices, while introducing several targeted changes that brand owners should be aware of, including a shorter...

PRC Trademark Law 2026 (Translation)

This Law is enacted for the purposes of protecting the exclusive right to use a registered trademark, strengthening trademark administration, standardizing the registration and...