Lulu Gao

Associate

Trademark & Copyright

Primary office

Beijing

Telephone

Practice focus

Trademark

Domain Names

Customs Protection

Experience

Ms. Gao obtained her Bachelor’s Degree from Northeast Agricultural University, and joined the firm in 2014.

She assists clients ranging from startups to multinational corporations in the areas of finance, media, pharmaceutical, the Internet and emerging technologies.

Work Highlights

Won various oppositions and invalidations before the CNIPA representing Yahoo!, successfully removing bad faith marks from the registry which were filed by squatters to safeguard the client’s goodwill.
Won various invalidation actions before the CNIPA representing WhatsApp, removing pre-emptive registrations while clearing path for the registration of the client’s own marks in core classes.
Protected the IP of new startups by successfully handling various opposition and invalidation actions.

Education

Bachelor’s Degree, Northeast Agricultural University

Languages

Mandarin Chinese (native)
English (fluent)

Recent Insights

Revision to PRC Trademark Law: What You Need to Know

The revised law largely codifies existing policies and practices, while introducing several targeted changes that brand owners should be aware of, including a shorter...

PRC Trademark Law 2026 (Translation)

This Law is enacted for the purposes of protecting the exclusive right to use a registered trademark, strengthening trademark administration, standardizing the registration and...

Summary: 2025 PRC Trademark Law Draft Revision

The 2025 Draft Amendment proposes modest changes to the current law, with most being beneficial to trademark owners. The most notable in this regard...