Lulu Gao

Associate

Trademark & Copyright

Primary office

Beijing

Telephone

Practice focus

Trademark

Domain Names

Customs Protection

Experience

Ms. Gao obtained her Bachelor’s Degree from Northeast Agricultural University, and joined the firm in 2014.

She assists clients ranging from startups to multinational corporations in the areas of finance, media, pharmaceutical, the Internet and emerging technologies.

Work Highlights

Won various oppositions and invalidations before the CNIPA representing Yahoo!, successfully removing bad faith marks from the registry which were filed by squatters to safeguard the client’s goodwill.
Won various invalidation actions before the CNIPA representing WhatsApp, removing pre-emptive registrations while clearing path for the registration of the client’s own marks in core classes.
Protected the IP of new startups by successfully handling various opposition and invalidation actions.

Education

Bachelor’s Degree, Northeast Agricultural University

Languages

Mandarin Chinese (native)
English (fluent)

Recent Insights

PRC – Draft SAMR Regulations on Administrative Enforcement against Online Trademark Infringements

The State Administration of Market Regulation (SAMR) recently issued draft rules intended to support investigations and administrative enforcement actions by local Market Supervision Bureaux...

SAMR – Draft Regulations on E-commerce Platforms Assisting in the Investigation and Handling of Trademark Infringement Cases

These Regulations are formulated in accordance with the Administrative Penalty Law of the People's Republic of China, the E-commerce Law of the People's Republic...

Overview of Civil Litigation in the PRC

China’s legal system is based on Civil Law principles. It is sometimes said to be a hybrid, with selected elements of common law inserted....