Lulu Gao

Associate

Trademark & Copyright

Primary office

Beijing

Telephone

Practice focus

Trademark

Domain Names

Customs Protection

Experience

Ms. Gao obtained her Bachelor’s Degree from Northeast Agricultural University, and joined the firm in 2014.

She assists clients ranging from startups to multinational corporations in the areas of finance, media, pharmaceutical, the Internet and emerging technologies.

Work Highlights

Won various oppositions and invalidations before the CNIPA representing Yahoo!, successfully removing bad faith marks from the registry which were filed by squatters to safeguard the client’s goodwill.
Won various invalidation actions before the CNIPA representing WhatsApp, removing pre-emptive registrations while clearing path for the registration of the client’s own marks in core classes.
Protected the IP of new startups by successfully handling various opposition and invalidation actions.

Education

Bachelor’s Degree, Northeast Agricultural University

Languages

Mandarin Chinese (native)
English (fluent)

Recent Insights

PRC – Extraterritorial Use of Unfair Competition Law against Trademark Registry Pirate

A recent judgment issued by the Shanghai IP Court (“SIPC”) clarifies how the PRC Anti-Unfair Competition Law (“AUCL”) can be applied to parties that...

PRC – Amendment of Anti-Unfair Competition Law

The revised law will enter into effect on October 15, 2025. While the new law introduces a number of changes impacting a wide range...

New Guidelines on Non-Use Cancellations

Recently, the China National IP Administration (CNIPA), the parent organization to the Trademark Office (TMO), began introducing new policies and procedures relating to non-use...