Xiao Jiang

Senior Associate

Trademark & Copyright

Primary office

Beijing

Telephone

Practice focus

Trademark

Domain Names

Experience

Mr. Jiang obtained his Master’s degree from the University of Sussex in the UK, and joined the firm in 2018, after having gained several years of experience as an associate at another firm.

At East IP he represents clients from startups to multinational companies in the areas of finance, cosmetics, food, medicine, and high technology.

Work Highlights

Representing multinationals in trademark portfolio management and brand protection in China, including application strategy, copyright recordal, domain name disputes, possible actions against preemptive registrations, etc.
Won various oppositions and invalidations before the CNIPA, representing multinationals, removing bad faith marks by squatters to protect and secure the client’s brand names.
Won numerous opposition and invalidation actions for clients, removing pre-emptive registrations while clearing the path for the registration of the clients’ own marks in core classes.

Education

Master’s Degree, Sussex University

Languages

Mandarin Chinese (native)
English (fluent)

Recent Insights

Summary: 2025 PRC Trademark Law Draft Revision

The 2025 Draft Amendment proposes modest changes to the current law, with most being beneficial to trademark owners. The most notable in this regard...

White Paper – 2025 PRC Trademark Law Draft Revision

On December 27, 2025, the Standing Committee of the National People's Congress (“NPC”) issued a draft amendment of the PRC Trademark Law (“2025 Draft...

Draft of PRC Trademark Law Revisions – December 2025 (Translation)

This Law is enacted for the purposes of protecting the exclusive right to use a trademark, strengthening trademark administration, and urging producers and operators...