Wendy Yu

IP Director
Investigations & Enforcement

Primary office

Guangzhou

Practice focus

Trademark

Investigations & Enforcement

Anti-counterfeiting

Online Protections of IP Rights

Experience

Wendy Yu has been deeply engaged in the field of IP protection for 16 years and is proficient in developing and executing comprehensive strategies for anti-counterfeiting and IP rights protection.

She has delivered professional services to more than 100 renowned enterprises, both domestically and internationally, leveraging her extensive practical experience. She has accumulated numerous exemplary cases recognitions which have been featured in media coverage and industry awards.

She is a trusted advisor to multiple brands in food, beverage, medicine, industrial goods, heavy industry, clothing, cosmetics and etc. and gains the recognition of clients.

Education

  • B.A., Changsha University
  • Master of Laws, SUCT

Languages

  • Mandarin Chinese (native)
  • English (fluent)

Recent Insights

Incidental to World IP Day (April 26), the China National Intellectual Property Administration (“CNIPA”) and other national authorities have released data on the results...
This East IP report offers a brief survey of reported civil decisions since 2018 against registry pirates, particularly those that have used the victim’s...
Like most countries, Chinese law provides a “Notice and Take-Down” process for intellectual property right holders to request the removal of infringing content from...