Jingjing Wu

Senior Associate

Trademark & Copyright

Primary office

Beijing

Telephone

Practice focus

Trademark

Portfolio Management

Administrative Enforcement of IP

IP Licensing

Domains

Experience

Jingjing Wu is a China-qualified attorney, offering comprehensive intellectual property solutions to global clients.

She is a trusted advisor to multinational brands, particularly in technology, investment and fashion sectors. She helps clients to construct trademark portfolios, mitigate IP risks in business operation, and enforce IP rights through administrative and judicial channels in China.

Jingjing also used to be a New York State admitted attorney, practicing in a big law firm in New York. This experience helped her better understand international business and different clients’ needs.

Education

B.A., Fudan University
M.A., University of Chicago
J.D., New York University

Admissions

PRC Bar

Languages

Mandarin Chinese (native)
English (fluent)

Recent Insights

PRC – Extraterritorial Use of Unfair Competition Law against Trademark Registry Pirate

A recent judgment issued by the Shanghai IP Court (“SIPC”) clarifies how the PRC Anti-Unfair Competition Law (“AUCL”) can be applied to parties that...

PRC – Amendment of Anti-Unfair Competition Law

The revised law will enter into effect on October 15, 2025. While the new law introduces a number of changes impacting a wide range...

New Guidelines on Non-Use Cancellations

Recently, the China National IP Administration (CNIPA), the parent organization to the Trademark Office (TMO), began introducing new policies and procedures relating to non-use...