East IP, Vice President, 2019-present
Sinofaith IP Group, Vice President, 2012-2018
CUIPPC, Executive Deputy General Manager, 2001-2011
Mr. Li began his career in the IP field in 2001, after an earlier career as an English teacher in Hangzhou. He has extensive expertise in enforcement and litigation of complex IP matters, particularly those involving trademark and copyright. Before joining East IP, he was Vice President of Sinofaith, a leading brand protection service provider.
Mr. Li’s tailored IP protection strategies have proven effective, earning him a strong reputation among clients. Many of his cases received recognition as precedent-setting industry benchmarks. He possesses a deep understanding of the IP challenges faced by multinational companies expanding into China, with experience accumulated across 20 years of experience, serving more than 100 Fortune 500 companies across diverse industries.