Wendy Yu

IP Director
Investigations & Enforcement

Primary office

Guangzhou

Practice focus

Trademark

Investigations & Enforcement

Anti-counterfeiting

Online Protections of IP Rights

Experience

Wendy Yu has been deeply engaged in the field of IP protection for 16 years and is proficient in developing and executing comprehensive strategies for anti-counterfeiting and IP rights protection.

She has delivered professional services to more than 100 renowned enterprises, both domestically and internationally, leveraging her extensive practical experience. She has accumulated numerous exemplary cases recognitions which have been featured in media coverage and industry awards.

She is a trusted advisor to multiple brands in food, beverage, medicine, industrial goods, heavy industry, clothing, cosmetics and etc. and gains the recognition of clients.

Education

  • B.A., Changsha University
  • Master of Laws, SUCT

Languages

  • Mandarin Chinese (native)
  • English (fluent)

Recent Insights

The 2025 Draft Amendment proposes modest changes to the current law, with most being beneficial to trademark owners. The most notable in this regard...
On December 27, 2025, the Standing Committee of the National People's Congress (“NPC”) issued a draft amendment of the PRC Trademark Law (“2025 Draft...
The State Administration of Market Regulation (SAMR) recently issued draft rules intended to support investigations and administrative enforcement actions by local Market Supervision Bureaux...