Fanli Bu

Senior Associate

Trademark & Copyright

Primary office

Beijing

Telephone

Practice focus

Trademark

Domain Names

Experience

Ms. Bu earned her Master’s Degree from the Beijing Language and Culture University and joined the firm in 2018, after practicing as an associate at another IP firm.

She represents clients ranging from startups to Fortune 500 multinational corporations in the automobile, engineering, technology, food and other sectors.

Work Highlights

Won numerous oppositions and invalidations before the CNIPA. In one case, representing Continental, she successfully prevented squatters from securing registrations and removed bad faith marks from the registry. Ms. Bu also won rejection appeals before the CNIPA, obtaining trademark registrations for the clients in core classes.
Prevailed various opposition and invalidation actions before the CNIPA representing GEA, removing bad faith marks filed by squatters to safeguard the client’s goodwill.
Won various oppositions and invalidations before the CNIPA representing multinational companies, thereby protecting the client’s valuable brands.

Education

Master’s Degree, Beijing Language and Culture University
Bachelor’s Degree, Ludong University

Languages

Mandarin Chinese (native)
English (fluent)

Recent Insights

Beyond the Takedown Button: Building an Integrated, Multi-Channel Online Enforcement Strategy

Brand protection is not a back-office administrative expense. When done correctly and built around proactive portfolio auditing, regulatory compliance, and an intelligence-driven online-to-offline pipeline,...

Revision to PRC Trademark Law: What You Need to Know

The revised law largely codifies existing policies and practices, while introducing several targeted changes that brand owners should be aware of, including a shorter...

PRC Trademark Law 2026 (Translation)

This Law is enacted for the purposes of protecting the exclusive right to use a registered trademark, strengthening trademark administration, standardizing the registration and...