Guorong Li

Vice President

Trademark & Copyright

Primary office

Beijing

Telephone

Practice focus

Trademark

Unfair Competition

Experience

East IP, Vice President, 2019-present

Sinofaith IP Group, Vice President, 2012-2018

CUIPPC, Executive Deputy General Manager, 2001-2011

Mr. Li began his career in the IP field in 2001, after an earlier career as an English teacher in Hangzhou. He has extensive expertise in enforcement and litigation of complex IP matters, particularly those involving trademark and copyright. Before joining East IP, he was Vice President of Sinofaith, a leading brand protection service provider.

Mr. Li’s tailored IP protection strategies have proven effective, earning him a strong reputation among clients. Many of his cases received recognition as precedent-setting industry benchmarks. He possesses a deep understanding of the IP challenges faced by multinational companies expanding into China, with experience accumulated across 20 years of experience, serving more than 100 Fortune 500 companies across diverse industries.

Work Highlights

Representing a US printing supply client in successfully managing investigations and enforcement work against a national network of producers and distributors of counterfeits.
Representing a Korea mobile phone company to investigate a smuggling ring and bring a halt to the violations with the support of the Anti-Smuggling Bureau of Chinese customs.
Representing a US pesticide brand in acting against a cross-border counterfeiting ring, resulting in the successful extradition of the mastermind from Cambodia to China.
Representing a US software giant in its first civil action in China in a case involving embedded software.

Education

Beijing International Studies University, English, Bachelor degree

Admissions

PRC Attorney-At-Law

Languages

Mandarin Chinese (native)
English (fluent)

Recent Insights

Summary: 2025 PRC Trademark Law Draft Revision

The 2025 Draft Amendment proposes modest changes to the current law, with most being beneficial to trademark owners. The most notable in this regard...

White Paper – 2025 PRC Trademark Law Draft Revision

On December 27, 2025, the Standing Committee of the National People's Congress (“NPC”) issued a draft amendment of the PRC Trademark Law (“2025 Draft...

Draft of PRC Trademark Law Revisions – December 2025 (Translation)

This Law is enacted for the purposes of protecting the exclusive right to use a trademark, strengthening trademark administration, and urging producers and operators...