{"id":3434,"date":"2024-02-28T23:07:00","date_gmt":"2024-02-28T15:07:00","guid":{"rendered":"https:\/\/east-ip.com\/?p=3434"},"modified":"2025-04-30T23:40:05","modified_gmt":"2025-04-30T15:40:05","slug":"registering-trademarks-in-china","status":"publish","type":"post","link":"https:\/\/www.east-ip.com\/zh\/insights\/registering-trademarks-in-china\/","title":{"rendered":"Registering Trademarks in China"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Why Register?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Piracy and counterfeiting in China are predictable.&nbsp;File in China&nbsp;as early as possible to deter or&nbsp;prevent problems&nbsp;from arising.<\/li>\n\n\n\n<li>E-commerce platforms in China require trademark registration as a condition to opening a branded \u201cFlagship Store\u201d.<\/li>\n\n\n\n<li>If you produce in China, your supplier will press for registration (as well as Customs recordal) to expedite Customs clearance.<\/li>\n\n\n\n<li>Registration in China is required as a condition to securing protection by PRC Customs.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">What to Register?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Before filing, search the register first to rule out conflicting marks. What comes up in the search may change your strategy and ultimately save time and money.<\/li>\n\n\n\n<li>Prioritize the English mark, then develop a Chinese-character mark for use in parallel.<\/li>\n\n\n\n<li>The use and registration of&nbsp;<a href=\"https:\/\/www.east-ip.com\/zh\/insights\/chinese-language-trademarks\/\" data-type=\"post\" data-id=\"3282\">Chinese-language trademarks<\/a>&nbsp;is an essential part of any marketing activity in Greater China.<\/li>\n\n\n\n<li>Stay in control of your Chinese language brand rather than letting the market decide for you.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Searches<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u201cKnock-out\u201d searches:<\/strong>&nbsp;Free in most cases; results available within 24-48 hours.<\/li>\n\n\n\n<li><strong>\u201cStandard\u201d searches:<\/strong>&nbsp;Results will include detailed advice on dealing with any conflicting marks. Time required: 3-5 working days.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"226\" src=\"https:\/\/east-ip.com\/wp-content\/uploads\/2025\/04\/TM-Filing-Timeline-1024x226.png\" alt=\"\" class=\"wp-image-3436\" srcset=\"https:\/\/www.east-ip.com\/wp-content\/uploads\/2025\/04\/TM-Filing-Timeline-1024x226.png 1024w, https:\/\/www.east-ip.com\/wp-content\/uploads\/2025\/04\/TM-Filing-Timeline-300x66.png 300w, https:\/\/www.east-ip.com\/wp-content\/uploads\/2025\/04\/TM-Filing-Timeline-768x169.png 768w, https:\/\/www.east-ip.com\/wp-content\/uploads\/2025\/04\/TM-Filing-Timeline-1536x339.png 1536w, https:\/\/www.east-ip.com\/wp-content\/uploads\/2025\/04\/TM-Filing-Timeline-18x4.png 18w, https:\/\/www.east-ip.com\/wp-content\/uploads\/2025\/04\/TM-Filing-Timeline.png 1858w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>See also: \u201c<a href=\"https:\/\/www.east-ip.com\/zh\/insights\/pendency-for-standard-prc-trademark-prosecution-matters\/\" data-type=\"post\" data-id=\"1018\">Pendency for Standard PRC Trademark Prosecution Matters<\/a>\u201c.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Information and Documentation Required<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Scan of a signed&nbsp;Power of Attorney&nbsp;entrusting East IP.&nbsp;<\/li>\n\n\n\n<li>Scan of applicant\u2019s Certificate of Incorporation or Certificate of Good Standing, issued within previous 12 months.<\/li>\n\n\n\n<li>Applicant company\u2019s name and address.<\/li>\n\n\n\n<li>Applicant company\u2019s Chinese name and address \u2013 if none exists, East IP can create them.<\/li>\n\n\n\n<li>List of goods or services of interest \u2013 East IP will edit and present final list for approval before filing.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Other Recommended Steps<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Register&nbsp;<a href=\"https:\/\/www.east-ip.com\/zh\/insights\/chinese-language-trademarks\/\" data-type=\"post\" data-id=\"3282\">Chinese-language<\/a>&nbsp;versions of English marks \u2013 not only in the PRC, but also Hong Kong, Taiwan, Macau<\/li>\n\n\n\n<li>Record IP rights with <a href=\"https:\/\/east-ip.com\/wp-content\/uploads\/2025\/04\/PRC-Customs-Recordal-Memo.pdf\" data-type=\"attachment\" data-id=\"3437\">PRC\u00a0Customs<\/a><\/li>\n\n\n\n<li>Register\u00a0<a href=\"https:\/\/www.east-ip.com\/zh\/insights\/using-copyright-to-battle-trademark-pirates\/\" data-type=\"link\" data-id=\"https:\/\/east-ip.com\/insights\/using-copyright-to-battle-trademark-pirates\/\">copyrights<\/a>\u00a0for important logos<\/li>\n\n\n\n<li>Record\u00a0<a href=\"https:\/\/www.east-ip.com\/zh\/insights\/prc-trademark-license-recordal-and-de-recordal\/\">licenses<\/a>\u00a0where appropriate<\/li>\n\n\n\n<li>Monitor trademark register\u00a0for piracy<\/li>\n<\/ul>\n\n\n\n<p>Please contact us at&nbsp;<a href=\"mailto:info@east-ip.com\">info@east-ip.com<\/a>&nbsp;for more information and pricing information. &nbsp;<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Why Register?  Piracy and counterfeiting in China are predictable. File in China as early as possible to deter or prevent problems from arising.<\/p>","protected":false},"author":4,"featured_media":1005,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"[]"},"categories":[15,19],"tags":[42],"class_list":["post-3434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","category-trademark","tag-trademark-prosecution"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.east-ip.com\/zh\/wp-json\/wp\/v2\/posts\/3434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.east-ip.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.east-ip.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.east-ip.com\/zh\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.east-ip.com\/zh\/wp-json\/wp\/v2\/comments?post=3434"}],"version-history":[{"count":5,"href":"https:\/\/www.east-ip.com\/zh\/wp-json\/wp\/v2\/posts\/3434\/revisions"}],"predecessor-version":[{"id":3448,"href":"https:\/\/www.east-ip.com\/zh\/wp-json\/wp\/v2\/posts\/3434\/revisions\/3448"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.east-ip.com\/zh\/wp-json\/wp\/v2\/media\/1005"}],"wp:attachment":[{"href":"https:\/\/www.east-ip.com\/zh\/wp-json\/wp\/v2\/media?parent=3434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.east-ip.com\/zh\/wp-json\/wp\/v2\/categories?post=3434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.east-ip.com\/zh\/wp-json\/wp\/v2\/tags?post=3434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}